Raising Money for Ukraine – Omnichannel Marketing

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Raising Money for Ukraine - Omnichannel Marketing

Growing your brand and supporting Ukrainians

Today's episode is a bit of a throwback! Rytis Lauris was our guest in 2020. Rytis is the CEO and co-founder of Omnisend, a powerful marketing automation platform that is focused on moving eCommerce marketers beyond the generic email marketing tools. Omnisend is designed for small to mid-size eCommerce businesses to communicate with their customers through their most preferred channels. It enables businesses to run successful, profitable marketing while ensuring that customers have a seamless, unified experience.

Omnisend has grown quite a bit since this interview and now has employees based in several different countries: Lithuania, the United States, the United Kingdom, and Ukraine. Since the Russian invasion of Ukraine, Omnisend has put out several calls to action for people to donate what they can to international relief efforts for the Ukrainian people. The Abundant Beans team would like to echo Omnisend's sentiments and boost the signal. If you are able, please donate to your local charities or to any of the international organizations that have been providing much-needed aide to Ukrainians during this crisis.

To contact Rytis and learn more about Omnisend, please visit:


If you are able to donate to Ukrainian relief efforts (every little bit helps!), please consider any of the following charities and organizations:


Save the Children

UNHCR (The UN Refugee Agency)

International Committee of the Red Cross (ICRC)

Animale Welfare Institue

** From their website: “To donate in support of animal welfare groups in Ukraine, be sure to enter “Ukraine” in the comment box that appears after submitting your payment information. Thank you for your support!”

American Humane

If you would like to research & find other charities, here is a helpful resource:

Charity Navigator

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