Raising Money for Ukraine – Omnichannel Marketing
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Raising Money for Ukraine - Omnichannel Marketing
Growing your brand and supporting Ukrainians
Today's episode is a bit of a throwback! Rytis Lauris was our guest in 2020. Rytis is the CEO and co-founder of Omnisend, a powerful marketing automation platform that is focused on moving eCommerce marketers beyond the generic email marketing tools. Omnisend is designed for small to mid-size eCommerce businesses to communicate with their customers through their most preferred channels. It enables businesses to run successful, profitable marketing while ensuring that customers have a seamless, unified experience.
Omnisend has grown quite a bit since this interview and now has employees based in several different countries: Lithuania, the United States, the United Kingdom, and Ukraine. Since the Russian invasion of Ukraine, Omnisend has put out several calls to action for people to donate what they can to international relief efforts for the Ukrainian people. The Abundant Beans team would like to echo Omnisend's sentiments and boost the signal. If you are able, please donate to your local charities or to any of the international organizations that have been providing much-needed aide to Ukrainians during this crisis.